Magnified Accounting

Magnified Accounting is an accountants firm founded by Sandra Magann. The business was originally named SeaChange Accounting Solutions and launched in 2012, rebranding to Magnified in July 2024. Sandra Magann is a Chartered Accountant, Registered Tax Agent, and Xero Certified Advisor, holding a Bachelor of Business in Accounting and Finance with more than 35 years of experience.

She was named one of the 2024 Top 50 Women in Accounting. Laura May Logan holds a Bachelor of Commerce and has 16 years' experience. Lea Pronuevo holds a Bachelor of Accounting and is based in the Philippines. Damon Magann is studying Actuarial Studies at UNSW. The company specialises in business accounting and advisory services. Magnified won the Employer of Choice (under 20 employees) Award in 2025.

Magnified Accounting, trading to many long-standing clients under the SeaChange Accounting name, has built a following on the Mid North Coast through accounting, bookkeeping and business development work. A number of customers describe the team as efficient and quick to act, with courteous and friendly staff handling everything from everyday bookkeeping to company wind-ups. Reliability comes up repeatedly: enquiries by email or phone are answered promptly, and the process and communication on larger jobs are described as clear, timely and effective.

Named staff feature often, with Sandra credited for giving business owners a firmer grip on their finances and Laura Fava praised for patient, understanding support over several years. Cassie is mentioned for steady help to a small business. Transparency around fees is appreciated, as is the use of Xero, which customers say lets them track accounts, invoices and expenses easily and hands hours back to their own work. Reviewers value the advice and the willingness to take on problems of any size, from outsourcing bookkeeping to closing a company down. The recurring theme is a dependable team that understands small business needs and communicates well before, during and after each engagement.